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Hand embroidered

Established in 2010 by Dutch fashion designer Jackie Villevoye, Jupe by Jackie thrives through its ultimate attention to detail. Each of Jackie's renowned designs for her collections are completed with intricate hand embroidered details. Her strong desire to create fresh and original designs that feel elegant, sophisticated and rich in detail, led her to the master embroiderers of the Indian province of Uttar Pradesh, with whom she works closely to create striking and rich hand embroidery. The intricate, time-consuming process and the heritage of embroidery is an art that Jupe strives to support and further nourish.