HAND EMBROIDERED DESIGN
The craft of the master hand embroiderers is passed on from one generation to the next, a centuries-long tradition.
It takes a young boy nearly fifteen years to become a professional: like a football player or ballet dancer, his childhood is devoted to learning this intricate craft. Jupe’s objective is to support and further nourish the mindful and time-consuming process of hand embroidery and its heritage, particularly in today's world, where quality is often neglected for the sake of quantity.
Defined by striking colour combinations, outspoken materials and refined pattern designs, Jupe by Jackie women's collections combine boyish characteristics with elegant female shapes. Each season, the women’s collections have gained global recognition from stores and stylists. The collections are sold in high-end boutiques around the world - for stockists, please click here.
Reaching out to the stylish man with an eye for detail, J-B-J is the ready-to-wear men’s line created by Jupe by Jackie in 2015. While some may regard embroidery as inherently feminine, J-B-J has successfully shown this art can be applied to create artistic, elegant and boldly masculine fashion while also offering a new spin on wardrobe essentials. Most importantly, each piece pays respect to the unique craft of Indian embroidery, while the use of high-quality Japanese and Italian fabrics reflects the brand’s devotion to quality and craftsmanship.
Subtle embroidery transforms the object.
In 2017, Jupe by Jackie takes an exciting step within the world of design. The renowned fashion brand launches its first collection of interior design, labelled J-B-J Interior. As a counterweight to mass produced woven and printed fabrics, Jupe aims to revive the ancient craft of hand embroidery that seemed to have left the world of interiors.
By subtle, modern needlework, free from mechanical repetition, fabrics become a rare art, allowing interior textiles to become architectural or poetic objects. Their strong colour combinations and balanced proportions add to a room not only functionality, but an artistic atmosphere as well.
Amongst J-B-J Interior selection are poufs, cushions, upholstery for chairs, and wall hangings. As with Jupe by Jackie’s fashion collections, a made to measure service is offered, welcoming personal preferences for design or colour combinations and thus providing unique, customised interior pieces.