We can tell you a long story about how the incredible creation of J-B-J came along and that we are so unique in this fast paced world with what we do…

But truth be told we are not about that. Life is too short to take yourself too seriously.

We believe it is important in life to be original. To stand out from the ordinary. We do that by expressing our creativity through the craft of hand embroidery.

With a mix of positivity and genuinely casual approach we speak to a group of like-minded people. With a bit of humour and laid back touch our aim is to create fun concepts and collections.